Girl Scout Brand & Intellectual Property Guidelines
The Girl Scout name and visual identity are symbols of our mission
and values. To protect the integrity of the brand and ensure
consistency across all communications, these guidelines apply to all
external individuals, including volunteers, service areas, community
partners, sponsors, third-party vendors, and independent creators.
Please follow brand standards and get Council approval before using
any Girl Scout intellectual property (IP).
These guidelines provide general direction. They do not grant permission to use any Girl Scout trademarks, logos, designs, or other intellectual property without prior written Council approval.
Represent the Girl Scout brand and Girl Scouts of the Northwestern Great Lakes in a unified and consistent way! Please utilize these guidelines and resources below to do just that.
Please reach out with questions, needs for additional resources, or feedback at info@gsnwgl.org.
What is considered Girl Scout Intellectual Property (IP)?
Girl Scout IP includes, but is not limited to:
- The words "Girl Scouts," "Girl Scout," and "Girl Scouting"
- The Girl Scout Trefoil and all logo variations
- Council logos, servicemarks, and acronyms
- Program names and marks (e.g., badge names, program names, awards)
- Official artwork, badge designs, iconography, and insignia
- Cookie Program names and marks
- Any design, phrase, or visual element that implies official affiliation.
Visual Branding
Name 
Logo Usage
Colors
Font
Co-Branding
Image Safety Guidelines
Merchandise
Recruitment Resources
Hosting a Girl Scout recruitment event is a great way to help new Girl Scouts and families join the fun, and we have the tools you need to make your event a success. Whether you’re opening a service unit event up to new girls, increasing visibility at a school or community event, or hosting a Girl Scout information meeting, we have materials ready for you.
Please use the provided council materials to help us maintain a strong brand and consistent visibility. Do not create independent recruitment materials without prior approval.
Print Assets
Digital Assets
Videos
Girl Scout Cookie Program Resources
Check out the great tools to help your troop/Girl Scout reach their cookie sales goals, go on new adventures, and rock this season like never before.
Please use the provided council materials to help us maintain a strong brand and consistent visibility. Do not create independent recruitment materials without prior approval.
Print Assets
Digital Assets
Social Media Images
Right-click to save each image below, and share them on your social media! Link to your Girl Scout's Digital Cookie page or the Cookie Finder!
Need some inspiration for what you might write as your caption on social media? Here are some ideas and prompts:
- It’s official: Girl Scout Cookie Season has entered the chat! 👏 🍪💚 Every box you buy helps power Girl Scouts' futures.
- This is your sign to treat yourself! 🍪 Girl Scout Cookie Season is the perfect excuse to stock up on the cookies you love most. Whether it’s one box or a full stash, every bite brings a little joy.
- Your cookie purchase is so much more than a snack. 💚 Each box supports Girl Scouts as they lead service projects, build lifelong skills, and dream up their goals. It’s a simple way to make a real difference, one bite at a time.
- Tell a story and share photos from your booths or previous Girl Scout adventures funded by Girl Scout Cookie proceeds
- Talk about your "why" - why YOU are selling this year!
Videos
Social Media
We look to our volunteers, members, and supporters to help GSNWGL continually reach new people, and ask that you follow, like, share, and comment on our social media pages as much as possible. We hope to widen our reach and increase visibility through credible people who have Girl Scout knowledge and connections – like you!
GSNWGL Social Media Channels
Social Media Guidelines
Image Safety
Publicity & Telling our Stories
Girl Scouts have many wow-worthy stories to share, and we want to tell them all in a way that helps us build community/public awareness and engagement with the overall Girl Scouts Movement. Please use these guidelines and resources for representing Girl Scouts – sharing your story with our Council, throughout your community, and with approved media.
Media Outreach
Media Girls
Sensitive Topics
Share Your Story
We encourage you to follow and engage with us on social media.
Are you sharing your story on social media? Tag us!